What makes us who we are
Beginning in 2013, GrassRoot grew into a thriving organization. Our entrepreneurial spark and excitement about working for ourselves were the same as those of many new business owners. It wasn’t easy getting into what we got ourselves into! We learned some awesome, painful, and valuable lessons through the first chaotic years. As a result, we were inspired to help fellow farmers, entrepreneurs, and small businesses. Although we are growing the hard way, we’ve learned that business chaos can be avoided through the right mindset and systems.
As a result, we found our true mission: to empower farmers & entrepreneurs by simplifying how they work.
Our mission is to accelerate agripreneurs and entrepreneurs growth through the incredible value proposition and creating the day-to-day impact they have on their customers. It is by giving them the skills and tools to best help themselves, giving them a supportive network that will champion them, come what may; it is by shining a light on and building signposts to, opportunities for our customers.